BSA Motors, a Strategic Business Unit of Tube
Investments of India (TII), part of the Rs.9582 crore (USD
2.4billion) Murugappa Group, today announced the pricing
details for the five models of BSA eScooters namely
Smile, Diva, Street Rider, Roamer, Roamer +.
The price details of the five models of BSA eScooters
are as follows:
E-BIKE
CATEGORY
EX-SHOWROOM PRICE
BSA SMILE
250 WATTS
Rs. 28600
BSA DIVA
250 WATTS
Rs. 30800
BSA STREET RIDER
250 WATTS
Rs. 31600
BSA ROAMER
500 WATTS
Rs. 33900
BSA ROAMER+
800 WATTS
Rs. 36600
Commenting about the pricing, Mr. K B. Srinivasan,
General Manager, BSA Motors said, ‘The launch of BSA
eScooters received an overwhelming response throughout
South India. We are ramping up our dealership network in
the states of Tamil Nadu, Kerala, Karnataka, Andhra
Pradesh, Goa and Pondicherry. He also added, “Responding
to the overwhelming market demand for our Scooter range
over the past two months, BSA Motors has announced very
attractive prices for its eScooters. The BSA eScooters
combines style and driving pleasure and are sure to
unplug electric biking revolution in India.”
The model specifications of the BSA eScooters are
Smile - The most competitively priced e-Scooter in the
country for the age group of 13 to 18 years; 250 W, top
speed of 25kmph. License and Registration is not
required for riding this eScooter
Diva - First e-Scooter designed exclusively for
girls in the age group of 16 to 20 years; 250 W, top
speed of 25kmph. License and Registration is not
required for riding this eScooter
Street Rider - Unisex sportz model from teen to
twenties; 250 W, top speed of 25kmph. License and
Registration is not required for riding this eScooter
Roamer - For working men and women for the age
group of 18 to 25 years; 500 W, top speed of 40kmph,
requires license and registration.
Roamer+ - The Family eScooter; 800W, top speed of
45kmph, requires license and registration
Each eScooter will have four colour options with the
exception of Diva which will have five colour options.
The unique features of these eScooter models are its
protective safety switch, twin passenger foot rest,
ergonomically designed seats, great storage space, side
reflectors and many more innovative features that are
not currently available in the market. The forte of BSA
Motors lies in product design and top notch quality. Out
of the five models, three models are in 250 watts, one
in 500 watts and one in 800 watts. These five models are
available in all the dealership showrooms of BSA Motors.
For effective after sales service, BSA Motors plans to
set up a centralized customer care call centre. BSA
Motors’ customers can shortly call on GSM and Toll free
VSNL number or SMS for product queries, test rides and
service related issues.
About BSA Motors
BSA Motors, a Strategic Business Unit of Tube
Investments of India (TII), part of the Rs.9582 crore (USD
2.4billion) Murugappa Group on 12th July 2008 made their
venture into the eScooters segment. Mr. M.M. Murugappan,
Chairman, TII inaugurated the eScooters factory at
Ambattur, which has a production capacity of 150
eScooters a day in the low and high speed categories.
These eScooters would be marketed under the aegis of the
BSA brand.
About the Murugappa Group
Headquartered in Chennai, the Rs.9582 Crore (USD 2.4
billion) Murugappa Group is India’s leading business
conglomerate. Market leaders in diverse areas of
business including Engineering, Abrasives, Finance,
General Insurance, Cycles, Sugar, Farm Inputs,
Fertilizers, Plantations, Bio-products and
Nutraceuticals, its 29 limited companies have
manufacturing facilities spread across 13 states in
India. The organisation fosters an environment of
professionalism and has a workforce of over 32,000
employees. The Group which has forged strong joint
venture alliances with leading international companies
like DBS Bank, Mitsui Sumitomo, Cargill, Foskor, China
Engineering & Exploration Bureau and Groupe Chimique
Tunisien, has consolidated its status as one of the
fastest growing diversified business houses in India.
