BSA MOTORS launches its 2-wheeler showroom in Salem
Salem, Dec 15, 2008
India’s largest range of 5 e-scooters
Salem,, 15th December 2008: BSA Motors, a Strategic
Business Unit of Tube Investments of India (TII), part
of the Rs.9582 crore (USD 2.4billion) Murugappa Group,
launched their authorized 3’s facility (Sales, service &
spare parts) showroom in Salem today. Located at Town
Railway Station Road, Salem, the 1300sq.ft, ‘BSA Motors’
showroom is the first of its kind in the town. BSA
Motors’ authorized dealers ‘Sri Lakshmi Motors’ is a one
stop shop for sales, service and spare parts.
Commenting on the inauguration, Mr. K B Srinivasan,
General Manager, BSA Motors, said, “The Southern launch
of BSA eScooters received an overwhelming response
throughout the country. Backed by this success, today we
launch our first dealership showroom in Salem with an
in-depth understanding of the buying behavior of our
potential customers”. He also added, “To eliminate the
concern of after sales service for the eScooters, our
showrooms are equipped with best in class equipments to
provide complete service and satisfaction to the BSA
customers.”
All the five models of BSA eScooters would be sold in
the showroom. Namely,
Smile - The most
competitively priced eScooter in the country for
the age group of 13 to 18 years; 250 W, top
speed of 25kmph. License and Registration is not
required for riding this eScooter. Showroom
Price of Rs. 28,600 only.
Diva - First eScooter
designed exclusively for girls in the age group
of 16 to 20 years; 250 W, top speed of 25kmph.
License and Registration is not required for
riding this eScooter. Showroom price of Rs.
30,800 only.
Street Rider - Unisex
sportz model from teen to twenties; 250 W, top
speed of 25kmph. License and Registration is not
required for riding this eScooter. Showroom
price of Rs. 31,600 only.
Roamer - For working
men and women for the age group of 18 to 25
years; 500 W, top speed of 40kmph, requires
license and registration. Showroom price of Rs.
33,900 only.
Roamer+ - The Family
eScooter; 800W, top speed of 45kmph, requires
license and registration. Showroom price of Rs.
36,600 only.
Each eScooter will have four colour options with the
exception of Diva which will have five colour options.
The unique features of these eScooter models are its
protective safety switch, twin passenger foot rest,
ergonomically designed seats, great storage space, side
reflectors and many more innovative features that are
not currently available in the market. The forte of BSA
Motors lies in product design and top notch quality. Out
of the five models, three models are in 250 watts, one
in 500 watts and one in 800 watts.
BSA Motors initially plans to set up 45 exclusive
dealerships before December 2008 in states of Tamil
Nadu, Andhra Pradesh, Karnataka, Kerala, Puducherry and
Goa. All BSA Motors showrooms in the country will also
have service centres with best in class equipment to
provide complete service and satisfaction to the BSA
customers.
