BSA MOTORS launches its 2-wheeler showroom in Thiruvallur
Thirunelveli, Dec 08, 2008
India’s largest range of 5 e-scooters
Thirunelveli,, 8th December 2008: BSA Motors, a
Strategic Business Unit of Tube Investments of India (TII),
part of the Rs.9582 crore (USD 2.4billion) Murugappa
Group, launched their authorized 3’s facility (Sales,
service & spare parts) showroom in Thirunelveli today.
Located at Murugan Kurichi, Palayamkotai at Thirunelveli,
the 1500sq.ft, ‘BSA Motors’ showroom is the first of its
kind in the town. BSA Motors’ authorized dealers
‘Venkateshwara Auto Agency’ is a one stop shop for
sales, service and spare parts.
Commenting on the inauguration, Mr. Arun Alagappan,
Senior Vice President, BSA Motors, said, “The Southern
launch of BSA eScooters received an overwhelming
response throughout the country. Backed by this success,
today we launch our first dealership showroom in
Thirunelveli with an in-depth understanding of the
buying behavior of our potential customers”. He also
added, “To eliminate the concern of after sales service
for the eScooters, our showrooms are equipped with best
in class equipments to provide complete service and
satisfaction to the BSA customers.”
All the five models of BSA eScooters would be sold in
the showroom. Namely,
Smile - The most
competitively priced eScooter in the country for
the age group of 13 to 18 years; 250 W, top
speed of 25kmph. License and Registration is not
required for riding this eScooter. Showroom
Price of Rs. 28,600 only.
Diva - First eScooter
designed exclusively for girls in the age group
of 16 to 20 years; 250 W, top speed of 25kmph.
License and Registration is not required for
riding this eScooter. Showroom price of Rs.
30,800 only.
Street Rider - Unisex
sportz model from teen to twenties; 250 W, top
speed of 25kmph. License and Registration is not
required for riding this eScooter. Showroom
price of Rs. 31,600 only.
Roamer - For working
men and women for the age group of 18 to 25
years; 500 W, top speed of 40kmph, requires
license and registration. Showroom price of Rs.
33,900 only.
Roamer+ - The Family
eScooter; 800W, top speed of 45kmph, requires
license and registration. Showroom price of Rs.
36,600 only.
Each eScooter will have four colour options with the
exception of Diva which will have five colour options.
The unique features of these eScooter models are its
protective safety switch, twin passenger foot rest,
ergonomically designed seats, great storage space, side
reflectors and many more innovative features that are
not currently available in the market. The forte of BSA
Motors lies in product design and top notch quality. Out
of the five models, three models are in 250 watts, one
in 500 watts and one in 800 watts.
BSA Motors initially plans to set up 45 exclusive
dealerships before December 2008 in states of Tamil Nadu,
Andhra Pradesh, Karnataka, Kerala, Puducherry and Goa.
All BSA Motors showrooms in the country will also have
service centres with best in class equipment to provide
complete service and satisfaction to the BSA customers.
