BSA MOTORS launches its two wheeler showroom in Ambattur
Chennai, Feb 09, 2009
India’s largest range of 5 e-scooters
Chennai, 9th February 2009: BSA Motors, a Strategic
Business Unit of Tube Investments of India (TII), part
of the Rs.9582 crore (USD 2.4billion) Murugappa Group,
launched their authorized 3’s facility (Sales, service &
spare parts) showroom in Ambattur today. Located on Red
Hills Road, the 1000sq.ft, ‘BSA Motors’ showroom is the
first of its kind in the Ambattur. BSA Motors’
authorized dealers ‘Sastha Motors’ is a one stop shop
for sales, service and spare parts.
Commenting on the inauguration, Mr. K B Srinivasan, Vice
President, BSA Motors, said, “The launch of BSA
eScooters received an overwhelming response throughout
South India. Backed by this success, today we launch our
dealership showroom in Ambattur with an in-depth
understanding of the buying behavior of our potential
customers”. He also added, “To eliminate the concern of
after sales service for the eScooters, our showrooms are
equipped with best in class equipments to provide
complete service and satisfaction to the BSA customers.”
The showroom was inaugurated by Mr. M A Alagappan,
Executive Chairman, Murugappa Group, in the presence of
Mr. A Vellayan, Vice Chairman, Murugappa Group and Mr.
Arun Alagappan, Senior Vice President, BSA Motors.
All the five models of BSA eScooters would be sold in
the showroom. Namely,
Smile - The most
competitively priced eScooter in the country for
the age group of 13 to 18 years; 250 W, top
speed of 25kmph. License and Registration is not
required for riding this eScooter. Showroom
Price of Rs. 28,600 only.
Diva - First eScooter
designed exclusively for girls in the age group
of 16 to 20 years; 250 W, top speed of 25kmph.
License and Registration is not required for
riding this eScooter. Showroom price of Rs.
30,800 only.
Street Rider - Unisex
sportz model from teen to twenties; 250 W, top
speed of 25kmph. License and Registration is not
required for riding this eScooter. Showroom
price of Rs. 31,600 only.
Roamer - For working
men and women for the age group of 18 to 25
years; 500 W, top speed of 40kmph, requires
license and registration. Showroom price of Rs.
33,900 only.
Roamer+ - The Family
eScooter; 800W, top speed of 45kmph, requires
license and registration. Showroom price of Rs.
36,600 only.
Each eScooter will have four colour options with the
exception of Diva which will have five colour options.
The unique features of these eScooter models are its
protective safety switch, twin passenger foot rest,
ergonomically designed seats, great storage space, side
reflectors and many more innovative features that are
not currently available in the market. The forte of BSA
Motors lies in product design and top notch quality. Out
of the five models, three models are in 250 watts, one
in 500 watts and one in 800 watts.
BSA Motors initially plans to set up 45 exclusive
dealerships by March 2009 in states of Tamil Nadu,
Andhra Pradesh, Karnataka, Kerala, Puducherry and Goa.
All BSA Motors showrooms in the country will also have
service centres with best in class equipment to provide
complete service and satisfaction to the BSA customers.
