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BSA MOTORS launches its two wheeler showroom in Puducherry
 
       
    Puducherry, Feb 07, 2009  
       
    India’s largest range of 5 e-scooters

Puducherry, 7th February 2009: BSA Motors, a Strategic Business Unit of Tube Investments of India (TII), part of the Rs.9582 crore (USD 2.4billion) Murugappa Group, launched their authorized 3’s facility (Sales, service & spare parts) showroom in Puducherry today. Located at Maraimalai Adigal Salai (Opp to Botanical Garden), Puducherry, the 800sq.ft, ‘BSA Motors’ showroom is the first of its kind in the state. BSA Motors’ authorized dealers ‘Yogiram Agencies’ is a one stop shop for sales, service and spare parts.

The showroom was inaugurated by Thiru. V. Vaithilingam, Hon'ble Chief Minister of Puducherry. The inaugural was presided by the Thiru. R. Radhakrishnan, Hon’ble Speaker of the Puducherry Assembly. Dr. D Raghuram, Sr. Vice President, Bicycles and Fitness, TI Cycles of India and Mr. Siva, member of the Legislative Assembly were also present to grace the occasion.

Commenting on the inauguration, Mr. K B Srinivasan, Vice President, BSA Motors, said, “The launch of BSA eScooters received an overwhelming response throughout South India. Backed by this success, today we launch our first dealership showroom in Puducherry with an in-depth understanding of the buying behavior of our potential customers”. He also added, “To eliminate the concern of after sales service for the eScooters, our showrooms are equipped with best in class equipments to provide complete service and satisfaction to the BSA customers.”

All the five models of BSA eScooters would be sold in the showroom. Namely,		  
   
  Smile - The most competitively priced eScooter in the country for the age group of 13 to 18 years; 250 W, top speed of 25kmph. License and Registration is not required for riding this eScooter. Showroom Price of Rs. 28,600 only.
  Diva - First eScooter designed exclusively for girls in the age group of 16 to 20 years; 250 W, top speed of 25kmph. License and Registration is not required for riding this eScooter. Showroom price of Rs. 30,800 only.
  Street Rider - Unisex sportz model from teen to twenties; 250 W, top speed of 25kmph. License and Registration is not required for riding this eScooter. Showroom price of Rs. 31,600 only.
  Roamer - For working men and women for the age group of 18 to 25 years; 500 W, top speed of 40kmph, requires license and registration. Showroom price of Rs. 33,900 only.
  Roamer+ - The Family eScooter; 800W, top speed of 45kmph, requires license and registration. Showroom price of Rs. 36, 600 only.
 
       
   

Each eScooter will have four colour options with the exception of Diva which will have five colour options. The unique features of these eScooter models are its protective safety switch, twin passenger foot rest, ergonomically designed seats, great storage space, side reflectors and many more innovative features that are not currently available in the market. The forte of BSA Motors lies in product design and top notch quality. Out of the five models, three models are in 250 watts, one in 500 watts and one in 800 watts.

BSA Motors initially plans to set up 45 exclusive dealerships by February 2009 in states of Tamil Nadu, Andhra Pradesh, Karnataka, Kerala, Puducherry and Goa. All BSA Motors showrooms in the country will also have service centres with best in class equipment to provide complete service and satisfaction to the BSA customers.